Everybody’s Talking About Jamie: Richard E. Grant teases his drag queen character in trailer

It’s already been a huge hit on the stage.

And now the trailer for the hotly-anticipated film adaption of Everybody’s Talking About Jamie has been released.

In a first look at the movie, Richard E. Grant teases a glimpse of his dress shop owner character Hugo and alter ego drag queen Loco Chanelle.

It’s here! The first trailer for film adaption of stage show Everybody’s Talking About Jamie reveals newcomer Max Harwood (pictured) as the title character

The actor, 63, is seen in the trailer as a supportive figure for title character Jamie New, who at 16 wants to becoming a performer and drag queen himself.

Richard chats to the teenager, played by newcomer MaxHarwood, telling him: ‘You can’t just be a boy in a dress Jamie, it’s something to be laughed at’ as they stand in his dress shop.

A glimpse of Richard’s own drag queen alter ego is also seen, with a poster in the store showing the very glamorous Loco Chanelle in a bold red gown.

In the stage show song The Legend of Loco Chanelle (And The Blood Red Dress) is performed by Hugo and tells the story of the queen.

In character: Richard E. Grant is also seen as dress shop owner Hugo, who appears to play a supportive role to wannabe drag queen Jamie

In character: Richard E. Grant is also seen as dress shop owner Hugo, who appears to play a supportive role to wannabe drag queen Jamie

Glimpse: Richard's alter ego drag queen Loco Chanelle is also seen in a poster displayed on the shop wall

Glimpse: Richard’s alter ego drag queen Loco Chanelle is also seen in a poster displayed on the shop wall

Max Harwood, 21, who won the lead role after a 12-month search involving 3,500 applicants, also shined in the clip as title character Jamie.

The newcomer rocked a variety of eye-catching looks and flaunted his impressive ability to walk in glittery red heels.

As well as the upbeat dance numbers, the trailer revealed many emotional moments including Jamie being rejected by his father and bullied by pupils at school. 

Musical: Throughout the trailer Max is seen rocking several bold looks as he performs in clubs

Musical: Throughout the trailer Max is seen rocking several bold looks as he performs in clubs 

Work it! One scene reveals Jamie donning a sequinned mini skirt and crop top

Work it! One scene reveals Jamie donning a sequinned mini skirt and crop top

Max has previously revealed there was plenty of prep before shooting begun, with the actor saying the pair had been receiving extensive ‘heels coaching’.

Richard shared a video of himself back in May as he tap danced around his house in silver platform heels, teasing: ‘Trying out some heels for an upcoming project!’  

The film’s director Jonathan Butterell also told Daily Mail’s Baz Bamigboye that the sight of Richard in drag ‘is extraordinary’.

‘By the time he’s got heels and a wig on he’s about 8ft tall. I had to go to the art department and ask if the ceiling in his dressing room scenes is high enough,’ the filmmaker shared. 

Cast numbers: Another large dance scene is set at teenager Jamie's high school in Sheffield

Cast numbers: Another large dance scene is set at teenager Jamie’s high school in Sheffield

Support: Jamie's mum, played by Happy Valley's Sarah Lancashire, never wavers in her support of his drag queen dreams

Support: Jamie’s mum, played by Happy Valley’s Sarah Lancashire, never wavers in her support of his drag queen dreams

Emotional: However his father, played by Ralph Ineson, appears to be less impressed at the teenager's aspirations

Emotional: However his father, played by Ralph Ineson, appears to be less impressed at the teenager’s aspirations

He added: ‘Richard’s loving it. It’s something he’s never done before. He has now watched, I think, a thousand million episodes of RuPaul’s Drag Race to learn how the kids are doing it, and also studying the story of the drag queens of the late Eighties and Nineties.’  

The trailer was released on Sunday to celebrate National Coming Out Day. 

Inspired by true events, New Regency’s and Film4’s Everybody’s Talking about Jamie is the film adaptation of the hit musical. 

Jamie New is 16-years-old and doesn’t quite fit in, with the teenager set on becoming a drag queen instead of pursuing a ‘real’ career.

Parade: Richard is also seen in a teal suit and surrounded by drag queens at an event

Parade: Richard is also seen in a teal suit and surrounded by drag queens at an event

Standing out: Jamie reveals his plans to be a performer while at school, with his classmates laughing at the idea

Standing out: Jamie reveals his plans to be a performer while at school, with his classmates laughing at the idea

Uncertain about his future, Jamie knows one thing for sure – that he is going to be a performing sensation. 

Supported by his loving mum and his amazing friends, Jamie overcomes prejudice, beats the bullies and steps out of the darkness, into the spotlight. 

Everybody’s Talking About Jamie also stars Catastrophe co-creator and star Sharon Horgan as Jamie’s teacher Miss Hedge while Happy Valley’s Sarah Lancashire will appear as his mother, Margaret. 

Growing up: Everybody's Talking About Jamie is set in Sheffield

Growing up: Everybody’s Talking About Jamie is set in Sheffield

Shobna Gulati, from the original stage cast, will reprise her role of Ray, while the film also reunites the creative team of director Butterell, writer Tom MacRae, composer Dan Gillespie Sells and choreographer Kate Prince who all worked on the stage production.  

The musical was originally staged at The Crucible in Sheffield in 2017 before moving to London’s West End later that year with most of the original cast returning.

Nominated for five Laurence Olivier Awards in 2018, the production won Best New Musical that year at the WhatsOnStage Awards.    

Everybody’s Talking About Jamie opens in UK Cinemas on February 26, 2021.

Newcomer: Max, 21, won the lead role after a 12-month search involving 3,500 applicants

Newcomer: Max, 21, won the lead role after a 12-month search involving 3,500 applicants

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