Pete Evans ‘lost over a million dollars’ with venture The Paleo Way

Pete Evans says he ‘lost over a million dollars’ with his venture The Paleo Way and confirms the health program – which cost users $99 each to access – has now ‘finished’

Wellness warrior Pete Evans has claimed he ‘lost over a million dollars’ with his prior venture, The Paleo Way. 

The claims were made on the 47-year-old’s Facebook account, while a user was having a problem accessing the former program.  

First reported on Yahoo on Monday, Pete confirmed he lost the sizable chuck of money when quizzed by a customer. 

Over: Pete Evans, 47, (pictured) ‘lost over a million dollars’ with venture The Paleo Way and has confirmed it has now ‘finished’ in a report that was published on Yahoo on Monday

‘So I could use The Paleo Way free but Evolve needs money or I can just sign in and look at the pretty pics on the front page! Hmm,’ the Facebook user asked. 

Pete, however, replied: ‘The Paleo Way has finished. I lost over a million dollars. This has much more and will enable our team to keep creating content.’ 

On The Paleo Way website users are greeted with a message directing them to his new online project, Evolve. 

Ouch! 'The Paleo Way has finished. I lost over a million dollars. This has much more and will enable our team to keep creating content,' he wrote, according to a Yahoo report on Monday

Ouch! ‘The Paleo Way has finished. I lost over a million dollars. This has much more and will enable our team to keep creating content,’ he wrote, according to a Yahoo report on Monday

‘Our new home for recipes, meal plans, podcasts and much more. Thanks for being on this journey with us,’ the message read. 

The program was launched around 2014. It cost users $99 for access to its 10-week plan which provided a guide for uses to reactivate their health. 

The program was considered not dissimilar to fitness guru Michelle Bridges successful 12 week body transformation program.

Redirection: The Paleo Way is no longer available with this message given to fans trying to click the previous site

Redirection: The Paleo Way is no longer available with this message given to fans trying to click the previous site 

Pete’s new Evolve website focuses on meal plans, recipients, podcast interviews, and a cooking school. 

Daily Mail Australia has reached out to Pete Evans for comment on this story.

Pete only recently packed-up to move to Byron Bay in order to start his Evolve Health labs which he claims will increase health and wellness.    

Move: Pete and wife Nicola (left) moved to Byron Bay to start Evolve health labs. The clinic offers 'transformational practices' such as 'cold and conscious breath-work' and 'cryotherapy'

Move: Pete and wife Nicola (left) moved to Byron Bay to start Evolve health labs. The clinic offers ‘transformational practices’ such as ‘cold and conscious breath-work’ and ‘cryotherapy’

The clinic offers ‘transformational practices’ such as ‘cold and conscious breath-work’ and ‘cryotherapy’.

Pete owns a farm just a short drive from Byron Bay, and has been self-isolating on the property with his family for much of the COVID-19 pandemic. 

Pete has not been without his controversies this year, with his beliefs around the coronavirus pandemic being highly-scrutinised. 

Theories: In July, he claimed that COVID-19 was a 'f**king hoax' and that the pandemic 'doesn't compare to what is happening in the world on a large scale'

Theories: In July, he claimed that COVID-19 was a ‘f**king hoax’ and that the pandemic ‘doesn’t compare to what is happening in the world on a large scale’

In July, he claimed that COVID-19 was a ‘f**king hoax’ and that the pandemic ‘doesn’t compare to what is happening in the world on a large scale’.

In April, he was fined $25,000 for promoting the Biocharger and its effects on the coronavirus.   

In recent years, Evans also has claimed the Paleo diet can prevent autism, that camel milk can supplement breastfeeding and osteoporosis suffers shouldn’t eat dairy. 

Controversial: In recent years, Evans also has claimed the Paleo diet can prevent autism, that camel milk can supplement breastfeeding and osteoporosis suffers shouldn't eat dairy

Controversial: In recent years, Evans also has claimed the Paleo diet can prevent autism, that camel milk can supplement breastfeeding and osteoporosis suffers shouldn’t eat dairy

History of Pete Evans’ controversies

October 2014: Evans claims the Paleo diet can prevent autism

March 2015: His book is pulled from shelves due to its bone broth recipe for infants

July 2016: Evans claims vegan women should eat meat during pregnancy, advises against wearing ‘normal’ sunscreen, and claims Wi-Fi is ‘dangerous’

August 2016: He says osteoporosis suffers shouldn’t eat dairy

September 2016: Evans claims camel milk could supplement breastfeeding

April 2017: Evans campaigns against the ‘mass fluoridation of public water’

December 2018: Evans reveals he looks directly into the sun

April 2020: Evans’ ketogenic recipe book is slammed by health professionals and he is fined for promoting his ‘healing lamp’

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