Holly Willoughby ‘is earning £30,000 a WEEK to become TV’s highest paid female star’

Holly Willoughby is reportedly earning a whopping £30,000 a week through her company Roxy Media Limited.

The TV presenter, 39, who is a host on This Morning and Dancing On Ice alongside Phillip Schofield, also works with brands such as Marks & Spencer and Garnier.  

A recent balance sheet for Holly’s business, which she runs alongside husband Dan Baldwin, was shared on Companies House and reveals that the company had net assets of £1,432,039 in 2020 and £1,551,995 in 2019. 

In the money: Holly Willoughby is reportedly earning a whopping £30,000 a week through her company Roxy Media Limited (pictured on This Morning)

These earnings mean the mother-of-three, who owns 80 per cent of the firm while Dan owns 20 per cent, takes home around £30,000 a week, reports The Sun.      

An insider told the publication: ‘It’s no more than Holly deserves, the nation loves her. She’s not changed since day one… Holly’s got her feet firmly on the ground.

‘She’d love to branch out and have her own TV chat show or do front more serious documentary roles. Holly can do just about anything she puts her mind to.’

MailOnline has contacted Holly’s representatives to ask for a comment. 

In demand: The TV presenter, 39, appears on This Morning and Dancing On Ice alongside co-host Phillip Schofield, as well as doing campaigns with Marks & Spencer and Garnier

In demand: The TV presenter, 39, appears on This Morning and Dancing On Ice alongside co-host Phillip Schofield, as well as doing campaigns with Marks & Spencer and Garnier

Holly works four days a week and gets all school holidays off, for This Morning, and only hosts Dancing On Ice one night a week for a couple of months in the year.

On top of this, Holly charges £25,000 for speaking engagements. She also has ad deals with household retailer Dunelm, as well as the likes of M&S and Garnier. 

The TV star received a £200,000 salary increase on This Morning in 2017 to match Phillip’s £600,000, after reports she earned a third less than him. 

Her income was also given a significant boost by co-hosting I’m A Celebrity…Get Me Out Of Here! with Declan Donnelly in 2018 where she filled in for Ant McPartlin. 

Success: Holly's TV talent was recognised on Tuesday after ITV enjoyed its highest ever daytime ratings (pictured on This Morning with Phillip)

Success: Holly’s TV talent was recognised on Tuesday after ITV enjoyed its highest ever daytime ratings (pictured on This Morning with Phillip)

According to The Mirror, Holly paid herself and husband Dan almost £1.7million from her TV firm in 2018. 

And it appears that Holly’s talents have been noticed in the ratings, as ITV bosses celebrated the channel’s highest ever daytime ratings on Tuesday.

Good Morning Britain, Lorraine, This Morning and Loose Women all achieved their biggest share of viewing since 2009 with an overall share of 25.3 per cent across the morning, marking an 11-year high. 

This Morning, hosted by Phillip and Holly, had its highest share since 2013 while Lorraine had its second highest share of viewing.  

On Thursday’s show Holly entertained audiences after she left the tag left on her stylish midi-skirt.

Sharing a giggle with her co-host Phillip Schofield – who was grumbling over an itchy label – she revealed the tag was still attached to her £149 skirt. 

Holly looked incredible in the Claudette Sequin Skirt from Hobbs, yet she had unfortunately forgotten to remove the tag.  

Phillip demanded somebody source a pair of scissors, when he flashed his label, yet Holly took things in hand by yanking her tag off.   

Wah! Sharing a giggle with her co-host Phillip - who was grumbling over an itchy label - Holly revealed the tag was still attached to her £149 skirt during Thursday's show

Wah! Sharing a giggle with her co-host Phillip – who was grumbling over an itchy label – Holly revealed the tag was still attached to her £149 skirt during Thursday’s show