Tinie continues to turn up the heat; on Thursday the handsome UK rapper was named the face of Ben Sherman’s winter 2022 global campaign.
The 33-year-old was seen in a number of Ben Sherman Signature and B by Ben Sherman separates, highlighting a modern fusion of high fashion and contemporary styling.
Tinie is a prolific musical collaborator and has worked with the best in the business, including Swedish House Mafia, Martin Garrix, Wiz Khalifa, Rita Ora, Labrinth, Stormzy, and so many more.
Tinie continues to turn up the heat; on Thursday the UK rapper was named the face of Ben Sherman’s winter 2022 global campaign
The 33-year-old was seen in a number of Ben Sherman Signature and B by Ben Sherman separates, highlighting a modern fusion of high fashion and contemporary styling
Along with being a rapper, the chart-topper is a respected fashion designer and an architecture aficionado.
His impeccable personal taste comes through in the stunning photos as he cuts a striking figure in the label’s latest offerings.
‘Ben Sherman has always been a staple in British culture,’ said Tinie.
‘It was great to get the call to front the AW22 Menswear campaign. I enjoyed collaborating and shooting with the team, and it was great to reconnect with a brand that made such an impression on me coming up.’
Tinie is a prolific musical collaborator and has worked with the best in the business, including Swedish House Mafia, Martin Garrix, Wiz Khalifa, Rita Ora, Labrinth, Stormzy, and so many more
His impeccable personal taste comes through in the stunning photos as he cuts a striking figure in the label’s latest offerings.
‘Ben Sherman has always been a staple in British culture,’ said the chart-topper
As the creator of the iconic Ben Sherman shirt, the brand is legendary
The campaign is part of Ben Sherman’s Global Artist Foundry, where music, art and fashion Intersect.
This exciting union between musician and brand is a new venture designed to engage and partner with musicians, artists, and creatives.
The campaign is part of Ben Sherman’s Global Artist Foundry, where music, art & fashion Intersect
This exciting union between musician and brand is a new venture designed to engage and partner with musicians, artists, and creative
According to the brand, Ben Sherman Global Artist Foundry is honored to highlight and partner with Tinie
As the creator of the iconic Ben Sherman shirt, the brand is legendary.
A trailblazer and champion of all forms of art, music has played an integral role in the label’s DNA.
The Ben Sherman Global Artist Foundry program’s mission is to support talent and foster creativity in innovative and more meaningful ways every season.
This includes featuring diverse talent at every level – from unsigned up-and-comers to well known artists – in global advertising campaigns, projects, documentaries and more.
It will also be a positive force for good, giving back to charitable causes as they roll out throughout the year.
According to the brand, Ben Sherman Global Artist Foundry is honored to highlight and partner with Tinie.
As a South Londoner of proud Nigerian heritage, his hard work ethic keeps him on an ever-upward trajectory in various arenas.
A modern-day Renaissance man, Tinie represents the brand very well. Plus, he looks really good in the clothes.