Fan favourite ITV channel due to shut down today after 17 years
- The beloved ITV children’s channel will be shut down to make way for ITVX Kids
- Viewers will have their last chance to watch their favourite programmes today
After 17 years on screen, viewers are about to say goodbye to the iconic television channel CITV.
Viewers will have their last chance to watch their favourite programmes before the channel shuts down tonight at 9pm.
As a consequence of this new streaming approach and responding to the changing ways children and their parents are increasingly accessing content,’ it read, ‘the CITV broadcast channel will close after the summer holidays on 1st September.’
After 17 years on screen, viewers will have to say goodbye to CITV as it will shut down at 9pm tonight
ITV said in statement they are closing the channel due to failing viewership, and replace it with the pre-existing ITVX Kids
The channel was introduced in 1983 as Children’s ITV, first as a late afternoon segment aimed on ITV, before being moved to its own channel in 2006, CITV.
Holly Willoughby and Stephen Mulhern’s Saturday Showdown was the first programme to air on CITV.
And, while Ant McPartlin and Declan Donnelly had been known to viewers through their stint on Byker Grove, the pair launched their career as the hosts of CITV weekend favourite SMTV Live with Cat Deeley.
The snappy channel also aired other classic titles such as Art Attack, Horrid Henry, and My Parents are Aliens.
Now, ITV’s new home of children’s programmes ITVX Kids, is set to replace the long-running CITV.
Rather than a traditional channel, this is the pre-existing ITV streaming service’s dedicated area for children’s television.
Content from CITV has already been moving over to the site in preparation for the channel’s closure.
ITVX replaced ITV Hub in December 2022, which had originally been called ITV Player.
CITV was launched as an exclusive channel in 2006, Holly Willoughby and Steven Mulhern were the first to appear on the platform with their programme Saturday Showdown
The popular children’s channel featured various classic titles including My Parent’s are Aliens
Art Attack was another iconic programme which spanned for nearly 20 years from 1990 to 2007
The platform, offers content from the broadcaster, as well as some exclusive and licensed content, is intended to help ITV compete with streaming giants such as Netflix and Amazon Prime.
While the service is free to use, viewers can upgrade to ITVX Premium.
The upgrade, which costs £5.99 a month or £59.99 a year, will allow users to watch shows ad-free and download content to their devices.
Craig Morris, who is the Managing Editor of ITVX also released a statement regarding the closing decision.
He said: ‘We’re really excited to launch this dedicated destination for kids on ITVX, which will be home to a wealth of content including new series, recognisable brands and existing favourites for a range of ages, all in one child-safe area, with editorial curation to guide viewing.’
However, ITV will continue to feature the LittleBe preschool segment and will offer some children’s content in the early mornings on ITV2 from September.