Manchester United will lose £10MILLION in sponsorship revenue every year if they fail to qualify for the Champions League from 2025… with penalty clause included in adidas deal

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Manchester United will lose £10million a year in sponsorship revenue for every season they fail to reach the Champions League from 2025.

Mail Sport has discovered that a penalty clause has been included under the terms of the club’s renegotiated 10-year agreement with adidas.

That means United stand to lose up to £100m from the arrangement should the troubled giants consistently fail to qualify for Europe’s premier club competition.

The record-breaking kit deal — potentially worth £900m — will start in the 2025-26 season.

United’s current 10-year arrangement started in 2015 and is worth up to £750m.

Manchester United could miss out on up to £100m should they fail to get Champions League consistently throughout their upcoming Adidas contract

Erik ten Hag's side qualified for the Champions League last season but are currently sixth

Erik ten Hag’s side qualified for the Champions League last season but are currently sixth

It contains a Champions League clause that means a failure to play in it for two consecutive seasons reduces annual payments by £25m a year. 

The club have missed out on the elite competition three times since the deal was signed.

It is understood the fresh adidas deal also contains bonus clauses worth up to £4.4m a year if the men’s or women’s teams win domestic or European silverware.

Manchester United are currently bottom of their Champions League group after losing to Copenhagen in midweek

Manchester United are currently bottom of their Champions League group after losing to Copenhagen in midweek

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