How Piers Morgan transformed struggling GMB into ratings juggernaut

When Piers Morgan joined Good Morning Britain in November 2015, the ITV breakfast show was still struggling to outshine its predecessor.  It consistently had low ratings despite a £1.5million launch and high-profile signings such as Susanna Reid from BBC Breakfast, averaging about 560,000 viewers per episode. Morgan joined the presenting team following a five-episode stint in April, and … Read more